Editor of Times of London explains Four financially successful blog types
The former editor of the Times of London, Robert Thomson, spoke to students on Trends in Journalism, in August 2007, when on vacation in his home city of Melbourne Australia. He had some insightful advice on 4 types of successful blog.
- The Branded Blog. A blog - someone famous, eg. The Huffington Post
- Brilliant Writer Blog - you want to read it, Andrew Sullivan
- Intelligent Aggregator Blog - eg. the Drudge Report - need specialisation or good judgement - not yet mature
- The Journalist Blog - someone who knows their subject, has a wide range of contacts, will be read by that sector, there’s not enough of them
In setting up your blog, he suggests you visualise what the opportunity is - the best source of this visualisation is looking within
- how do you use the web yourself?
- how do you therefore see other people using the web?
The lecture can be viewed online at this address: Video - RMIT
RMIT Melbourne
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